Alfa-Bank
Alfa-Bank
Alfa-Bank is the digital bank #1 in Russia. In 2020, I was lucky to be part of the project relaunch.
Alfa-Bank is the digital bank #1 in Russia. In 2020, I was lucky to be part of the project relaunch.
Before saying anything, I want to highlight the team and our warm, trusted communication.
Before saying anything, I want to highlight the team and our warm, trusted communication.
Despite time and changes, we are still in touch and discussing this page while I’m designing it.
Despite time and changes, we are still in touch and discussing this page while I’m designing it.
Alfa-Bank
Alfa-Bank is the digital bank #1 in Russia. In 2020, I was lucky to be part of the project relaunch.
Before saying anything, I want to highlight the team and our warm, trusted communication.
Despite time and changes, we are still in touch and discussing this page while I’m designing it.
It all started before
It all started before
It was the summer of 2019 when I got a message from an old client. She had just changed her job and planned to start a new game-changing project. She was looking for a designer.
But I knew I wasn’t the right person for the job. However, I had someone in mind who was. I sent her a brief note, then a longer one.
It was the summer of 2019 when I got a message from an old client. She had just changed her job and planned to start a new game-changing project. She was looking for a designer.
But I knew I wasn’t the right person for the job. However, I had someone in mind who was. I sent her a brief note, then a longer one.
So I
Headhunted
+ two designers
+ two designers
We stayed in touch, and a few months later the bank opened a vacancy that I fit in. I was happy to accept the offer and start working together in the role of a product designer.
We stayed in touch, and a few months later the bank opened a vacancy that I fit in. I was happy to accept the offer and start working together in the role of a product designer.
So I
Said yes
My role
My role
As a product designer, I was responsible for designing features from start to end. However, banks are complex products, so each minor decision required many stakeholders. My role involved not only design skills but also a lot of communication.
As a product designer, I was responsible for designing features from start to end. However, banks are complex products, so each minor decision required many stakeholders. My role involved not only design skills but also a lot of communication.
Tanya
Design concept
Product design
Luda
Product design
Marina
Product design
Vlad
Design system
Objectives
Objectives
Objectives
Working on such a large-scale project relaunch was not easy. Firstly, because we are talking about a financial platform with strict legal obligations. Secondly, because it had a long history.
Working on such a large-scale project relaunch was not easy. Firstly, because we are talking about a financial platform with strict legal obligations. Secondly, because it had a long history.
Meet expectations of customers
The existing UX was already good and user-centred long before it became trendy. The customers were fond of the design, which means, we had to work carefully and consider our customers’ expectations.
Research & Testing
Achieve better recognition
We aimed to create a modern and award-winning project.
Design expertise
Make it modern
the previous version
the previous version
the previous version
Make it mobile
Attract new audiences
While there was a mobile app, we had some specific segments of the target audience who could be interested in the browser version.
mobile version
Keep it user-friendly
The website had to be fast, reliable, easy to use, and accessible on any device.
Research & Testing
Design process
Design process
Design process
We followed the SCRUM methodology, with the only difference, that financial services had more responsibilities, and we could not launch the project incrementally for a large audience.
We followed the SCRUM methodology, with the only difference, that financial services had more responsibilities, and we could not launch the project incrementally for a large audience.
Input from Analytics
Sprint
UX Testing
Deposits
Deposits
Deposits
I was working on deposits, a part of credits, and features that required team input. Also, I participated in some side activities, like writing maintenance instructions.
I was working on deposits, a part of credits, and features that required team input. Also, I participated in some side activities, like writing maintenance instructions.
We did it x 1.5 faster than initially planned
We did it x 1.5 faster than initially planned
The faster I could receive answers from analytics, business, or development teams, the earlier we had results.
In most companies, requests like these take days.
But our product owner Maria and I found an easy and working solution. We sat near and chatted non-stop.
I received all the necessary information almost immediately, and the whole team had some visualization in 15 minutes.
The faster I could receive answers from analytics, business, or development teams, the earlier we had results.
In most companies, requests like these take days.
But our product owner Maria and I found an easy and working solution. We sat near and chatted non-stop.
I received all the necessary information almost immediately, and the whole team had some visualization in 15 minutes.
Time to answer
Immediately
We passed the UX testing with no critical issues
We passed the UX testing with no critical issues
We tested before the test. We double-checked every pixel. We asked non-digital departments to use the prototypes and clarified every unclear scenario with independent teams.
We checked everything a few times before the UX testing with real users. And we achieved the result.
We tested before the test. We double-checked every pixel. We asked non-digital departments to use the prototypes and clarified every unclear scenario with independent teams.
We checked everything a few times before the UX testing with real users. And we achieved the result.
Unclear user scenarios
Zero
After 4 years
After 4 years
After 4 years
I created some lasting solutions that I’m proud of. For example, the deposit terms in the right column and some parts of the credit/deposit graphs are still in use in the latest version of the bank’s software, even after years.
I created some lasting solutions that I’m proud of. For example, the deposit terms in the right column and some parts of the credit/deposit graphs are still in use in the latest version of the bank’s software, even after years.
2020
2020
2020
2024
2024
2024
The result is an award-winning project created for real customers
The result is an award-winning project created for real customers
The result is an award-winning project created for real customers
Thank you for watching!
Let’s keep in touch
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january 2024
Thank you for watching!
Let’s keep in touch
My average response time is approximately 1 - 2 days.
There are a few other stories. Which one interests you?
january 2024
Thank you for watching!
Let’s keep in touch
My average response time is approximately 1 - 2 days.
There are a few other stories. Which one interests you?
january 2024